A recent analysis conducted by Collegiate Consulting, which was commissioned by Washington State University (WSU) Athletics, has revealed significant economic contributions of the athletics program to the local economy. The study, which covered the fiscal years from 2021 to 2024, indicated that Cougar home games and athletic events, including camps, generated approximately $183 million for the Pullman economy over the past three fiscal years.

Additionally, spending by athletics department staff and student athletes contributed an estimated $253 million during this period. The total direct revenue impact from Cougar Athletics was nearly $300 million.

The consultants also assessed the advertising value generated by Cougar Athletics through various media channels, including television, streaming, and social media. Their findings suggested that this advertising exposure amounted to about $1.5 billion over the three years analyzed.

Overall, the total economic impact attributed to Cougar Athletics from fiscal years 2021 to 2024 was estimated to be nearly $2.3 billion.

For further details, you can access the full report at the following link: [WSU Athletics Economic Impact Report](https://public.onboardmeetings.com/Meeting/C%2FBvqhoxx86sNS6IIWSpE01kIpDpniPZQfHNVYfpqMMA/U4vNobTMg4bJdBCaryJLhkFl3kikClTX8vtirWPbOR0A/wG77s0152LSZnnn%2Fz97wIGojBT9zyiUxw0R4OpIgEfoA/FV55FvgRjigbHYqmFdWCSECEnsK9h2bEyyZRpJtYz9sA/Agenda%20Document).