Washington State University Athletics has entered into a new media rights contract with Playfly Sports. The ten-year agreement, which begins in July, includes multimedia rights as well as outbound ticket sales and service. Under this partnership, Playfly will manage corporate sponsorships and secure naming rights for certain athletic venues. The company will also oversee the Cougar Sports Radio Network, which consists of 20 stations. Additionally, the Playfly team in Pullman is responsible for supporting fundraising efforts for Cougar Athletics. Playfly currently collaborates with over 65 collegiate athletic departments across the country. Prior to this agreement, WSU Cougar Athletics had a media rights partnership with Learfield for several years.